How Manulife is scaling climate literacy and social impact across a workforce of 37,000.
Manulife is an international financial services provider, serving millions of customers across Canada, Asia, Europe, and the United States.
Program overview
From climate literacy to an enterprise-wide impact platform.
Key Objectives
- Boost impact initiative awareness and engagement
- Deepen learning of key impact and climate-related materials that are launched annually
- Turn actions on Mammoth into tangible outcomes through tree planting and donation rewards within Manulife’s ecosystem
Our solution
The launchpad for employee impact
Manulife now uses Mammoth to launch and measure campaigns across its Impact and Climate functions. From the Annual Sustainability Report, to their Signature Recognition Program, and Annual Colleague Giving Campaign, every purpose-driven initiative is brought to life through Mammoth. Integrated directly into Microsoft Teams, the platform delivers bite-sized learning and action opportunities across each campaign—making it easy for employees to engage with Manulife’s various purpose initiatives from within their daily workflow.
Manulife now has greater visibility into employee interests, awareness, and learning—paired with a notable rise in participation and positive sentiment across its purpose-driven campaigns.
View use cases
Outcomes
Since launching, Manulife’s Global Sustainability and Impact Team has expanded the reach of its annual initiatives, engaging more employees with better efficiency. This has boosted employee sentiment and driven stronger outcomes across key purpose campaigns.
Avg. Engagements Per Month
The average Manulife employee engages with impact campaigns over four times each month.
Understanding Of Climate Initiatives
70% of Manulife employees believe that Mammoth has helped them to better understand the company’s climate efforts.
Trees Planted Via Point Rewards
Manulife employees have redeemed their Mammoth points to plant over 2,000 trees in Manulife-managed forests.
Improvement In Brand Perception
76% of employees on Mammoth believe that Mammoth improved their perception of Manulife as an employer.
Increase In Climate Literacy
85% of Manulife employees believe that Mammoth has helped them to improve their general climate literacy.
Donated Via Point Rewards
Manulife employees have redeemed their Mammoth points to donate over $2,000 to local and international charities.
“Mammoth gives every colleague at Manulife globally the tools to understand and participate in our impact journey in a way that suits them. ”
